Ch.1 90 min
For individuals
A rigorous, traceable method for your own transformation work.
Who This Is For
Built for people who want rigour, not reassurance
This is for you if
- You are stepping into bigger transformation work — as a PM, BA, consultant, or architect — and you want a method that makes your thinking defensible at that level.
- You can feel the lack of a system behind your decisions, and you want to invest in how you think — structured thinking you can reuse, not another one-off fix.
- You are a corporate professional who wants to build strategy that survives scrutiny — not slideware that dies in a drawer.
- You've had to defend a decision in a room where “trust me” wasn't enough — and you don't want to be caught without the evidence again.
- You respect rigour: you would rather be shown the evidence than be sold the conclusion.
- You want a method you can reuse on every future decision, not a one-time answer.
This is not for you if
- You need to move a number by this Friday — this installs a durable way of thinking, not a quick tactic that pays off this week.
- You want a motivational keynote or a “10 growth hacks” listicle.
- You want someone to hand you the answer without doing the work of building the argument.
- You are looking for a passive, self-paced video library to watch at 2x and forget.
- You need an academic survey of every strategy framework ever published, decoupled from a real decision.
The Method — Business Strategy as Code
One rule runs through everything
No output without a traceable input.
every strategic conclusion cites the codes it was derived from — click any statement, trace it back to the raw fact
In software, you never ship a value that appeared from nowhere — you can trace it back through the code that produced it. This programme applies the same discipline to strategy. Every piece of evidence gets a code (a market fact, an internal capability, a competitive force). Every strategic conclusion cites the codes it was derived from. The result is an auditable argument: your final strategy reads like a stack trace, and you can click any statement all the way back to the raw fact that justifies it.
The whole programme runs end-to-end on one case, Ledgerline Analytics: a real case, told through a fictional company — a $40M-ARR B2B SaaS whose net revenue retention has fallen from 112% to 94%. That single problem drives all four sessions, so you see the chain connect — not fifteen frameworks in isolation, but one continuous argument from problem to execution. Between sessions, you run the same chain on your own real business.
Ch.2 240 min
Business Strategy — the complete chain
15 stops across 4 acts: Outside · Inside · Choose · Articulate
Ch.3 240 min
Digital Transformation Strategy
"Digital strategy is not a separate strategy" (MIT CISR)
Ch.4 240 min
Every session ships with a per-chapter, interactive CODE-REGISTRY and the fully worked Ledgerline example. Click any decision and every connection back to its evidence lights up — so you always see the trace, not just the conclusion. The method itself is published in full and open to scrutiny — read it at whitepaper.strategyascode.org.
The keynote
Did You Choose Your Strategy — or Did It Choose You?
A 15-minute keynote on why most strategy gets chosen for you — and how to choose it instead.
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What You Walk Away With
Everything you need to run the method yourself
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The Method
How to build a problem statement and the full strategy chain yourself, walked through step-by-step on the fully worked Ledgerline example.
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The Complete Slide Decks
All four sessions, yours to keep — with the fully worked Ledgerline example and its interactive, per-chapter CODE-REGISTRY built in: click any decision to trace it back to its evidence.
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Session Recordings
Revisit any session on your own time.
What This Is / Isn't
Rigor, not content volume
| This is | This isn't |
|---|---|
| A live, expert-led working session — you build alongside Alex | A passive video library you watch alone and forget |
| A method you reuse on every future decision | A one-time answer or a pile of filled-in templates |
| One connected chain, built on a single running case | A disconnected survey of frameworks with no thread between them |
| Strategy as a discipline of evidence — every claim shows its trace | Strategy as persuasion — a stack of matrices with opinions inside |
This is why the price is what it is. You are not buying content volume — content is everywhere and mostly free. You are buying rigour, live access to the person who built the method, and a chain you can defend.
On the method
It was a total mind-blower in the best possible way. Before this, so much of what we did was based on intuition, and it was hard to connect the dots in a logical, fact-based, transparent way. This chain of frameworks gave me absolute clarity. Now I see exactly how to build a strategy that drives real results and solves actual problems, rather than just sitting around as a beautiful piece of paper.
Seats
Three seats, one method. The price differs by your access to Alex.
Cohort 2
Core Seat
Early-bird price: $900 Standard price: $1,000
Early-bird (−10%)
First 3 of 5 seats, then $1,000
All 4 live group sessions — no individual review or 1:1 access
- All 4 live sessions
- Session recordings
- The complete slide decks
- Fully worked Ledgerline example
Applied Seat Recommended
Early-bird price: $1,710 Standard price: $1,900
Early-bird (−10%)
First 3 of 5 seats, then $1,900
Everything in Core, plus Alex’s written review of your own coded strategy chain
- Everything in Core
- Alex’s written review of your own coded strategy chain
1:1 Strategy Seat
Early-bird price: $2,610 Standard price: $2,900
Early-bird (−10%)
First 3 of 5 seats, then $2,900
Everything in Applied, plus a private 2-hour 1:1 working session with Alex
- Everything in Applied
- A private 2-hour 1:1 working session applying the framework chain directly to your business
- Early-bird 10% off applies to the first three of five seats. Once those are taken, standard pricing applies.
- Start and schedule: the cohort begins when all five seats are filled. Choose a Weekend track (Saturday and Sunday over two weeks) or a Weekday track (Tuesday and Thursday evenings over two weeks).
- Payment: full upfront by default; an optional two-instalment plan is available at the standard price.
The second cohort
Get the programme guide — and be first to know when the start date is announced.
Download the full programme guide right now — the complete method, the worked example, and all four sessions, chapter by chapter. Downloading puts you on the list, so you'll also learn the second cohort's start date as soon as it's set. No sales pressure until you're ready.
Five seats. Second-cohort pricing rises for the next cohort. We use your details only to tell you about the programme — no spam, no sharing. See our privacy policy.
FAQ
Questions before you apply
How much time does this take?
Four live sessions total: 90 minutes for Session 1, then 240 minutes each for Sessions 2 through 4, plus parallel work applying the chain to your own business between sessions. Choose a Weekend track (Saturday and Sunday) or a Weekday track (Tuesday and Thursday evenings), both completed over two weeks.
Budget a few focused hours per session if you want to get real value from applying the method to your own decisions, not just follow along.
Do I need a strategy background or prerequisites?
No formal strategy background or prerequisites are required. The programme builds the entire chain from the problem statement upward, working through each framework as you need it. If you currently run a business, or help run one, you already have the raw material the method needs — the programme supplies the rigour and structure on top of what you bring.
I'm not technical — is "strategy as code" going to lose me?
No. "As code" is a discipline, not a coding requirement. You will never write a line of software. The engineering idea we borrow is simply this: no conclusion without a traceable input. If you can follow a footnote back to its source, you can follow this method.
Is this for individuals, teams, or companies?
All three. The programme is offered as individual seats — each participant takes part in building the strategy chain as code for the worked-example company, and will afterward be able to apply the method to their own business. Bring colleagues by applying for multiple seats together, or request a dedicated corporate plan for your organisation, tailored and delivered privately to your team.
Reach out to Alex directly to discuss scope, scheduling, and pricing for a corporate plan.
Is it really live, or recorded?
It's live and expert-led. Alex runs every session in real time, and you build the strategy chain alongside him as the session happens — not a pre-recorded programme. Session recordings are provided afterward so you can revisit the material, but the core value is in the live working sessions themselves.
Recordings are yours to keep alongside the slide decks and materials.
You're an engineer — is an engineering method legitimate for business strategy, where uncertainty is far higher and I barely control the market?
Business strategy carries far more uncertainty than engineering, with far less control over the market — that's a fair objection. BSaC_ doesn't reduce that uncertainty, predict it, or increase your influence; no method does. It borrows discipline about inputs, dependencies and review from engineering, not determinism — and under real uncertainty, a traceable chain matters more, not less.
The method doesn't dodge the objection: a wrong call gets caught and corrected rather than buried in an un-auditable judgement. It isn't the right tool everywhere — §8 of the white paper sets out where to lighten it or choose another approach instead.
Bringing a team or a company?
Company engagements are scoped on a call.